Manager - Digital Marketing - Apparels & Handicrafts eStore

Our client is a 5-year-old online platform where one can buy exclusive range of handcrafted clothing and accessories, home decor and more. Their textiles and designs range from Patola, Kalamkari, Banarasi, South silk, cotton, Lucknowi and many more, each that celebrates Indian-ness with an eclectic vibe. The quality of every product is unmatched, apart from being sophisticated and subtle at the same time.

They provide a platform to new and upcoming designers, giving a chance to age-old craftsmen and artisans to showcase their products and designs to an international market. Founded by an engineer, with a passion for Indian handicrafts and dedication towards creating and curating vintage quality products.

As a Digital Marketing Manager, you will be responsible for managing all aspects of digital marketing campaigns.

What you will do:

- Planning and executing all web, SEM, database marketing, PLA, and display advertising campaigns on the basis of CPA, ROAS

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Planning, executing, and measuring experiments and conversion tests

- Collaborating with internal teams to create landing pages and optimizing user experience

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels, customer touchpoints and funnels

- Identifying critical conversion points and drop off points and optimizing user funnels

- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

- Identifying trends and insights, and optimizing spend and performance based on the insights

- Being responsible for measuring the deliverables for each and every Campaigns in terms TG, ROAS, CPA, CTR, Funnels, Impression, Keywords

What you need to have:

- Hands on experience on Facebook Business Manager & Google Adword is required

- Sound knowledge into PPC

- Proven working experience into Ecommerce and PPC

- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Up-to-date knowledge on the latest trends and best practices in PPC and measurement

- In-depth, hands-on experience in Facebook Marketing and Google Adwords

- Experience with A / B and multivariate experiments

- Experience in optimizing landing pages and user funnels

- Candidates with e commerce marketing experience are preferred