Manager - Digital Marketing - App

Digital Marketing Manager

Roles & Responsibilities :

- End to end management of performance marketing activity across paid digital channels.

- Plan and execute performance marketing activity across channels such as Paid Search, FB/Insta, Google, Snapchat, Affiliate etc.

- Run inhouse digital marketing campaign to optimize the purchase and ROI

- Weekly, Monthly reporting of all the campaign with learnings to improve the performance

- Work closely with the wider marketing team to optimise audience strategies.

- Share the learning with the content team to sharpen the copy and creative for these campaigns

- Ensure budget is spent across performance channels efficiently.

- Track and report on key performance indicators of media activity.

- Do direct media buying from publishers for brand campaigns

- Plan and execute the digital brand campaigns through direct buying, programmatic etc.

- 360 degree planning and execution of digital campaigns which includes (but not limited to) display, video, article, search etc.

- Experience of handling agency partners

Job Requirements :

- More than 5 years of relevant experience in digital (performance and brand) marketing

- Hands on experience of running the campaigns through Google AdWords, Bing Ads, DV360 Facebook, Twitter, Instagram

- Website and Campaign analytics

- Keyword Research skills

- Experience working on a Performance Media (SEM and Social) strategy

- Proficient in MS Excel

- Operational skills in CRM tools like Clevertap/Moengage or any other similar too

- Experience of working in app ecosystem

- Great exposure to digital tech ecosystem and tools related to this (e.g. DSP, DMP, CDP, Analytics, CRM/CLM, Attribution tools (DV360, Adobe ad cloud, Adobe Audience Manager, CleverTap, Appsflyer etc..)