Position - Digital Marketing &amp; Analytics - Manager 3+ years experienced in Digital Marketing Analytics - Google Analytics, SEO, Display Ads etc. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Education : IIT / IIM / B.Tech from a premier institute or Masters in Economics/ Statistics Responsibilities : - Will co-ordinate directly with the digital marketing agency - Planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns via agency - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Put right analytics in place - Lead creation of landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Key Skills : - SEO, SEM, Display, Advertising, Digital Marketing, Google Analytics, Social Media Marketing, Campaigns Marketing, Analytics, User Experience, Customer Experience, HTML Desired Candidate Profile : - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) - Strong analytical skills and data-driven thinking. - Up-to-date with the latest trends and best practices in online marketing and measurement. About Client :&nbsp; Client offers an innovative loan product highly suited for the Retail and SME businesses. Client's philosophy is not to just lend, but to build a business relationship which translates to a win-win business engagement with their customers. Client gives loans against future credit card and debit card sales to retailers. Having piloted the product in 2012-13, Client has launched commercial operations in Mumbai, Surat, Ahmedabad, Bengaluru, Delhi, Chennai, Pune, Kolkatta, Jaipur, Chandigarh, Indore, Lucknow and Hyderabad and plans to expand to other markets in India shortly. Client has recently launched its new offering, designed exclusively for online sellers on e-commerce marketplaces and retailers selling online through independent portals. Client also has strategic tie-ups with Flipkart and Snapdeal for financing online sellers on their respective marketplace platforms. Client has developed a proprietary underwriting model where loan applicants are scored basis hundreds of data points all generated digitally. Loans get approved within 3-4 days, and a new pilot is underway for a 30-minute approval process. Client collects and generates huge volumes of data which is used to back test and refine scorecards, and Client also scores each and every account in its portfolio for risk every single day. Client has experience in disbursement and management of loans to small businesses across various categories such as restaurants, apparel, CDIT, footwear, petrol pumps, health &amp; beauty, groceries, pharmacies etc. Customers have liked the product very much, and this is evidenced by a renewal rate of over 85%. It is this customer loyalty which separates Client from most other lenders. While the company is a little more than 2 years old in commercial operations, it has customers in a 4th, and in some cases a 5th cycle of lending already.

Mumbai

Manager - Digital Marketing & Analytics - NBFC - IIM/IIT 

Manager - Digital Marketing & Analytics - NBFC - IIM/IIT  ,Job Description for Manager - Digital Marketing & Analytics - NBFC - IIM/IIT  in PeopleOCity LLP in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Manager - Digital Marketing & Analytics - NBFC - IIM/IIT  in PeopleOCity LLP in  Mumbai for (3-6) years of experience. Apply Now!