Manager - Digital Marketing - Acquisition - Internet/Online

Marketing manager (Acquisition)/ Digital Marketing (Acquisition)

Role Name - Marketing manager (Acquisition)

Brief about requirement - This role is the first marketing hire for Wimo. The candidate would be starting the marketing initiative so the opportunity to create an impact, build a team exists.

How to sell the role - This role is the first marketing hire for Wimo. The candidate would be starting the marketing initiative so the opportunity to create an impact, build a team exists.

Please detail requisite experience (Type of experience, Domain Expertise, Functional capabilities etc.) - 6-8 yrs experience, B2C, User Acquisition, Growth Marketing

Target companies - Initial team members of B2C startups like Bounce, Crypto startups etc would help

Must have skills- Influencer, SEO, Affiliates

Good to have skills - Performance, Digital

Screening Questions - Are they willing to do 0-1 journey. Can they think of non-traditional channels of acquiring users

Team Manager

#Acquisitions, CPCU, LTV

Team Size - 1 to 5

Evaluation Criteria :

- Knowledge of Marketing Channel, Data driven decisions, Job Fitment, Thought process Case scenario, In-depth knowledge of execution, Metrics Leadership, Communication, Stakeholder Management

JOB DESCRIPTION :

About the Role :

- We are looking for a Marketing Manager to market the next-generation mobile applications for our world class futures exchange product.

- For this role we are open to candidates with experience in managing marketing efforts for a 0-1 product.

Preferred location : Bangalore

Responsibilities :

- The team is looking for a marketing manager who is passionate about innovation in the trading and gaming industry. S/he should be able to :

- Understand the zero-to-one journey of a start-up and enjoy the challenges that are part of it.

- Adept at creating GTM strategies for launching a new product and then sustaining the growth.

- Advocates marketing techniques such as SEO, referrals, and influencer marketing channels that actually work for initial start-up budgets.

- Able to think of growth hacking strategies instead of regular run-of-the-mill channels to actually acquire customers who pay instead of people who just show interest or engagement.

- Comfortable thinking about both short-term priorities and long-term goals and coming up with appropriate marketing strategies and plans for D1, W1, M1, and Q1 timelines for the product.

- Take right calls on the marketing channels (organic and paid) that would work to achieve marketing outcomes in terms of awareness, acquisition, and retention.

- Understand the equations of CAC and LTV and be able to make the right decisions on spending the marketing budget wisely.

- Actively looking at campaigns from a recovery perspective, measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Requirements :

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools, setting up and optimize SEM campaigns

- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

- A sense of aesthetics and a love for great copy and witty communication.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Bachelors or Masters degree in Marketing or related field.

What can you expect? :

- A high-performance, high-velocity environment that encourages the use of technology in finance and gaming.

- An empowering culture which encourages ownership, sharing ideas, and growth, not just ours but yours too

- Continuous peer learning and up skilling via brown bag sessions from in-house and industry leaders.

- Employee centric culture with best-in-class ESOP program. The bigger the company gets, the more rewarding it gets for you.