Manager - Digital Marketing

Roles and Responsibilities :

- Develop and implement SEO and PPC strategies

- Create & manage content marketing strategies, and social media presence

- Innovate and present new marketing platforms and strategies.

- Develop engaging online content including clickbait, forums, videos, graphics, and blogs;

- Monitor and analyse the content success

- Forecast marketing campaign growth and ROI for marketing campaigns

- Manage email and social media marketing campaigns

- Manage third-party partners and other Digital partners

- Use Google Analytics, Google AdWords, and other relevant sites

- Drive traffic to company pages

- Keep abreast of new social media sites, web technologies, and digital marketing trends

- Implement these new technologies in developing campaigns and update current campaigns to include new information

- Must be a pro at lead generation techniques and strategies.

Desired Candidate Profile :

- At least 8 to 10 years of work experience in Digital with an MBA.

- Develops strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.

- Creates engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media.