Manager - Digital Marketing

Job Requirements

- Strong understanding of Digital Marketing

- Proven ability to administer, support and work on CRM systems - Marketo (desirable) or similar

- Excellent written and verbal communication skills

- Advanced proficiency in excel and power point

- Attention to detail, rigor and intensity in work and is passionate about the online space

- Should be organised and process oriented

- Prior exposure to tools like Google Analytics, Adplanner, Adwords, Compete, Comscore etc.

- Strategising and executing end to end Digital Marketing programes

- Market and competitive research, drive competitive analysis across offerings and areas of work

- Social Media promotion plan

- Paid advertising strategy/plan - including ROI, budget etc

- Branding & communication consistency across all collaterals. Strategize & plan collaterals, sales enablers, website, blog, newsletter etc.

- Track/Analyse overall goals of all S&M related activities

- Team management, streamlining processes, improvement of operating and cost effectiveness

- Run community marketing programs like round table conferences, webinars and conference reach outs etc for driving product or branding metrics