Manager - Digital Marketing

- Will be responsible for driving qualified lead generation through the effective use of various digital marketing channels, day-to-day implementation of campaigns, and managing third-party relationships, affiliates etc.

- To plan, execute, monitor and optimize paid marketing campaigns on various digital marketing channels to generate quality leads.

- Will own and lead the digital advertising activity at all stages of the funnel across multiple online channels including AdWords, Instagram, Facebook, YouTube, and other Social Media platforms

- Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions

- Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts

- Vendor Negotiations

- Must have good analytical skills

- Must have excellent communication skills

- Proficiency with MS excel and other MS office tools