Manager - Digital Initiatives - Media

Manager - Digital Initiatives

Job Description :

- Conceptualize and drive the Digital Marketing agenda of HCS (Including digital inputs to knowledge genie)

- Be the one person contact and subject matter expert for all digital/online/mobile marketing In the organisation

- Make Digital marketing a business building tool such that it features in each marketing teams Strategy and full year plan.

- Understand the constraints of the pharma industry, and apply best practices from other industries and adapt them to increase the online presence of HCS

- Work closely with Marketing team to understand issues and challenges and drive Digitally driven programs to tackle them

- Focus on brand image and business driving innovation. Negotiate and Manage the project with-in allocated budget

- Drive Leader Imagery programs at a corporate level in the online space (which will benefit overall Abbott equity and brands)

- Work on pilots and test markets in the digital area

- Be abreast with changing technologies and new ideas to be first in market in the digital space.

- Train and educate the team on appreciating Digital Marketing, and regularly sharing new ideas And new concepts in the digital space.

- Ensure digital and marketing policies are followed o Support marketing team during the Audit of all HCS digital initiatives

- Manage the Digital Marketing Agency/Agencies and technology vendors.

- Represent HCS in all interactions regarding Digital with Global, and to ensure approvals for ideas And programs are internally managed across stakeholders.