Manager - Digital Analytics - BFSI

Key activities and decision making areas :

- Delivering best in class analytic support to the Global Digital team for global, regional and market specific initiatives

- Deploying an Agile process for digital analytics - generating hypothesis, running experiments, robust process for A/B testing and timely sharing of outcomes/insights business, etc.

- Rapidly building analytic and modeling capabilities in including conducting capability assessments, facilitating delivery of relevant trainings, timely recruitment of seasoned resources and leveraging other GAC centres and Global CoE expertise.

- Role requires collaborative working with colleagues in the Analytical functions within the regions, the Digital Centres of Excellence, and the Global Digital Analytics leadership.

- Assist in identifying techniques and technology requirements to develop team capabilities.

Major Challenges :

- Operate as a part of a global team that can work across timezones and with markets in various states of digital development. Strong focus on quick wins and iterative refinements.

- Assist in recruiting and developing a specialist team within a larger analytics enterprise, keeping a strong focus on digital channels at the same time as working towards an integrated approach to the omni channel customer experience

- Adapt rapidly to a changing internal environment as the organization challenges itself to become a leader instead of a follower in this analytical specialism

- Experience of solutions involving DMP's, DSP's, and accessing data from tools such as Omniture, Webtrends, Celebrus.

- Good knowledge of data modeling and predictive analytics concepts is required and programming experience using one or more data modeling tools (SAS, R, SPSS) is preferred.

- Proven ability to deliver web based business solutions utilizing large datasets (volume - transaction data,