Manager - Demand Generation - IT

Demand Generation Manager (Leading IT Product Company)

Position : Demand Generation Manager (Leading IT Product Company)

Role :

- Create the vision for the marketing strategy for each products in conjunction with Product Marketing and Product Management

- Set the goals, objectives and success metrics for each product

- Should be expert in data analytics, analysis and growth hacking mindset

- Actively investigate and identify high-potential channels to test and roll out as part of our core marketing channel mix

- Work with Digital Marketing team to co-create strategies and execute the marketing plans for each of the products, focusing on integration, reporting and optimization of all channels

- Work with the Sales team and Conversion Rate Optimization Manager (CRO) to optimize creative, messaging and nurturing to drive high-quality leads

- Develop and manage key performance metric reports that track effectiveness of marketing initiatives

- Make recommendations for customer acquisition, involving segmented, tailored activities based on primary research findings and historical customer data

Requirements :

- MA/ MBA with 5-7 yrs of metrics-driven marketing experience, heavily focused on lead generation and client acquisition

- Proven record of driving business results through both vision and execution

- Self-starter and highly organized with exceptional attention to detail

- Strong communication skills and command of the English language

- Familiar with marketing tools such as Salesforce, Marketo, Constant Contact, hubspot etc

Location : Pune

This position is with a Client of Vertex Corporate Services which is a Leading IT Product Company