Manager - Demand Generation - IT

Manager - Demand Generation

Position: Demand Generation Manager

Location: Mumbai

About Qrata:

Qrata matches top talent with global career opportunities from the world's leading digital companies including some of the world's fastest growing start-ups using qrata's talent marketplaces. To sign-up please visit Qrata Talent Sign-Up

Client we are hiring for:

We build software tools for marketers. We strive to keep it simple and save you tons of time and money with Data Automation. TwoMinuteReports helps get data from different APIs/sources and create reports in no time.

About the position:

We are on the hunt for a dynamic Demand Generation Manager with a robust engineering background and a proven track record in a startup environment within the SaaS sector. This role is ideal for a strategic thinker with a growth mindset who thrives on experimentation and innovation. As a Demand Generation Lead, you'll play a crucial role in building new channels, optimizing, and managing our lead generation and sign up funnels, identifying and plugging leaks, increasing lead quantity and quality, and crafting compelling lead magnets to drive our business growth.

Roles and Responsibility:

Strategy Development: Develop and execute end-to-end demand generation campaigns across various channels, including digital marketing, email, content marketing, and social media, to drive lead generation and customer acquisition

Content Development : Collaborate with the content marketing team to create compelling and targeted content for demand generation campaigns. Ensure content is optimized for different stages of the buyer's journey

Funnel Optimization: Build and continuously optimize signups, lead generation and conversion funnels. Analyze performance, identify leaks, and implement solutions

Lead Magnets: Develop and deploy compelling lead magnets that attract and convert our target audience, including whitepapers, webinars, e-books, and interactive tools

A/B Testing & Experimentation: Embrace a culture of experimentation by continuously testing campaigns, strategies, and channels to discover the most effective approaches

Data Analysis & Insights: Leverage data to make informed decisions, track campaign performance, and measure ROI. Use insights to refine strategies and tactics continuously

SEO and Analytics: Utilize SEO best practices to increase visibility and engagement. Analyze content performance metrics to inform strategy and adjustments

Cross-functional Collaboration: Work closely with the content, product, and engeneering teams to ensure alignment and synergy across all demand generation activities

Market Research: Keep abreast of the latest trends and best practices in demand generation, SaaS marketing, and your industry niche

Growth Mindset: Foster a culture of learning and innovation, encouraging team members and the wider organization to embrace change and new challenges

Qualification:

- Bachelor's degree in Engineering, Marketing, Business, or a related field; relevant certifications are a plus.

- Over 4-6 years in B2B marketing with in-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing for B2B SAAS companies

- Hands-on experience on Hubspot Professional/Enterprise platform. 1+ year of having managed lifecycle stages, creating automation workflows, custom fields, reporting dashboards to join data tables across multiple objects, email sequences, lead scoring.

- Experience setting up and executing marketing campaigns to engage, nurture and acquire accounts with a multi-touch, cross-channel approach.

- Experience with marketing B2B SaaS products in US, European and global markets.

- An MBA from a Tier I/II College is an added advantage.