Manager - Database/Alliance Marketing - IT

Responsibilities:

- Drive marketing strategy and implementation to deliver pipeline coverage for technical sales, database - SQL, Teradata, Cloud, Bigdata etc, in collaboration with other marketing teams such as digital & demand gen.

- Collaborate with regional sales stakeholders to build an integrated demand generation plan to support the sales goals/priorities leveraging corporate marketing strategy/ initiatives.

- Create and manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources. Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.

- Develop consistent and regular reviews and ongoing communication with sales stakeholders.

- Manage marketing calendar to ensure alignment with corporate and partner programs as appropriate.

- Support the brand, leverage local and social media to drive awareness, demand gen and audience acquisition through your Field Marketing and Event programs.

- Create joint partner marketing programs leveraging partner ecosystem and expanding our reach into their marketable database.

- Implement joint field marketing and demand generation programs to grow and amplify MemSQL with Solution Partners to migrate from on-premises to Helios

- Cultivate relationships with demand generation and partner marketing leaders in all key partner organizations.

Required Skills & Qualifications:

- Bachelor- s/Master's degree.

- Minimum 4-6 years of database - SQL, Teradata, Cloud, Bigdata etc, marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs & field marketing campaigns, business development, marketing or alliance experience for a high-tech company, business development, marketing or alliance experience.

- Proven ability to work with sales teams and multiple levels of management, while being highly responsive.

- Marketing automation experience a plus

- Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.

- Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.

- Experience in all facets of marketing including account-based marketing, online, social media and events.

- Ability to develop integrated marketing plans.

- High energy, enthusiasm, initiative, and flexibility.

- Knowledge of using marketing tools like Eloqua, Salesforce, Mintigo, Engagio