Job description :
- The incumbent will work closely with cross functional teams like subscriber Marketing, content and product to identify & solve key business problems.
Key responsibilities for this position are listed below:
- Building and improving Recommendation Engines, Propensity Modelling, Unsupervised Learning, Fraud Detection, Patterns & Visualisations
- Improving the Quality, Performance and Effectiveness of the campaigns
- Working on various statistical and data science models to test and evaluate them
- Evaluating models and predict performance of data science models using ROC curve and Lift Analysis
- Providing expertise to the organisation on statistical techniques
- Building deep learning based complex systems utilising structured and unstructured data
- Micro segment the base for better upsell of content. Leverage AMS (Audience Measurement system).
- Integrate data science models into various campaigns
Key Skills : Data Science, marketing analysis, Predictive analysis, data scientist, Python
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