Manager - Data Science/Analytics/Marketing - FMCG

Manager - Data Science/Analytics/Marketing

Company: FMCG

Designation: Manager Analytics - Marketing

Location: Mumbai

CTC details:35 LPA

Key attributes: Statistical modelling, Regression analysis, Python, R required

Business Optimization:

- Generates and communicates the learning on application of analytics to business issues and is responsible for the identification of general principles that guide the investment of marketing & trade spend and pricing strategies

- Leverages the analytic tools in conjunction with the BU portfolio to inform opportunities on the distortion of resources across Categories/Brands

- Provides consolidated reporting for in-market performance and forecasts

- A&C/Trade ROI Measurement: Continuity, Consistency & Comparability

- Harmonized key metrics, definitions, inputs to enable "apples to apples" comparison across brands, markets on ROI's, drivers of growth

- Cover business/brand drivers holistically ensuring sufficient granularity (especially Media mix, Price & Promo, NPDs)

Pricing Analytics:

- Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in the SEA BU

- Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in SEA

- Provide regular PPA training support, communicate the capability resources available from Global CoE (e-learning modules etc.) to BU stakeholders

Category Forecasting:

- Forecast category growth for next 1-4 yrs leveraging the current best model/framework

- Working with cross-functional team to align and understand the trends and assumptions, and then integrate category forecast in Annual Plan and Strategic Plan

- Validate the category growth forecast and identify opportunities to better recalibrate current models

- Communication: Communicate all learning and insights in a compelling way to drive action: Ensure presentations and reports are clear, timely and inspiring as well as actionable. Influence BU Teams. Build management confidence in recommended actions with appropriate interpretation and integration of key concepts.

- This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment. Specific skills also include: Superior written and verbal communication skills. A strong story-teller, a lucid and structured communicator, who makes their point clearly and persuasively.

- Must be able to handle numerous projects at one time and meet fast turnaround deadlines