Manager - Data & Digital Marketing - Media

Package:- 18LPA to 24LPA

- Being able to parse through data and reports to deliver insights and strategies on improving marketing performance across all channels.

- Working with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, and more.

- Overseeing PPC campaigns and conversion optimization initiatives within the Marketing team and with freelancers.

- Effectively driving SEO efforts to improve on-page rankings, organic traffic, lead generation, and conversion rates.

- Tracking and measuring the success of different marketing activities, and driving improvements and next steps.

- Driving website development and landing page improvements.

- Refining and expanding online marketing-related processes, structures, and competencies.

- Liaising with our technology team to execute marketing-related technology tasks such as lead scoring models, reviewing Google Analytics implementation, etc.

- Overseeing the execution of online marketing activities for all our source markets.

- Expertise and significant experience in data analytics including an understanding of statistical modeling, delivering insights, and building reports.

- Hands-on digital marketing experience across major channels (PPC, SEO, email marketing, social media).

- A university degree, and a minimum of 8-10 years of work experience with a focus on online marketing. At least 5 years of experience in a managerial role.

- Experience in successfully leading teams and projects.

- Experience in working for brands from the US market. A keen understanding of US, German and - Australian markets is a big plus.

- Experience in managing marketing accounts, consultants and freelancers.

- In-depth knowledge of website usability and development, and landing page optimization.

- Mastery over the English language and excellent communication skills. German language skills would be a plus.

- A high bias for action and a keen eye for detail.

- Flexible, agile, adaptive and open to learning.

- Ability to deep dive and implement root cause analysis.

- Exceptional problem-solving abilities and prioritization skills.