Manager - Data & Audience Planner

The client is a leading media agency who drive more strategic, creative and integrated media approach established to drive better business results. Their team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to their client's business.

Responsibilities of the role:

- Lead the definition of the Digital, Data and Technology learning agendas.

- Understand DMP, CDP, audience led planning and implementation.

- Responsible for ensuring the data strategy and measurement frameworks align, and securing client approval and driving adoption.

- Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data.

- Grow the use of CDP, Clean room solutions and data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data.

- Plan, define and support the implementation, measurement and activation of data-driven use cases.

- Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data loss / improving data match rates.

- Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process.

- Lead the development of education programs for Data for both internal and client audiences.

- Standup and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery.

What you will need:

- 4+ years of experience in media and digital, especially in data driven marketing, Programmatic, audience planning.

- Working knowledge and experience in SQL (Oracle / SQL Server / PostgreSQL)

- 1-2 years of experience in a working in a horizontal structure and people management or supervisory role

- Master's or Bachelor's in Statistics, Mathematics or related quantitative field

- Good knowledge of full funnel brand measurement, attribution challenges and campaign optimization approaches.

- Knowledge of programmatic data and ad serving platforms such as DCM and/ or trading platforms.

- Working knowledge of Adobe Audience Manager will be good to have

- Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement as well as strategic applications.

- Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations.

- High sense of ownership, drive, agenda setting

- Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth.

- Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work.