Manager - Data Analytics - IT Services

We are Hiring for one of our clients who are a Leading IT Services company in the ECommerce, Retail, Digital Transformation segment.It is a MNC based in Gurgaon.

Primary Responsibilities include:

- Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager

- Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making

- Strong analytical skills and data driven approach to problem solving

- Extensive experience in planning and executing A/B and multivariate tests

- Competent technical understanding of web design and development methodologies i.e. HTML, CSS

- Deep understanding of online marketing disciplines and how they contribute to customer acquisition, conversion and retention

- Demonstrated experience working across multi-disciplinary teams using analytics to drive connected solutions which impact customer - outcomes

- Understanding of digital media mechanics (SEO, PPC, display and affiliates)

- Clearly define project deliverables, timelines, measurement strategies and dependencies for the team, internal stakeholders and clients

- Partner with internal stakeholders & clients to identify opportunities for business growth and development across new and existing accounts

- Representing the company as an expert in the Digital Analytics industry with deep technical expertise.

- Simplifying and speeding up development and ways of working by promoting patterns (i.e. don- t reinvent the wheel)

- Keeping up-to-date on all industry best practices and approaches to data analysis & business performance

- Previous experience of working with User Experience and Agile delivery teams would be an advantage

- Ability to develop cross channel marketing strategies to improve ROI for clients Implemented analytics for large -scale ecommerce sites

- Ability to provide meaningful insights to thorough analysis of website data

- Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting.

- Excellent written and verbal communications skills with the ability to translate complex analysis into well-structured and simple to understand presentations and recommendations

- Experience in a client facing capacity or strategically led marketing analysis position

- Awareness of online marketing disciplines and how they contribute to customer acquisition, conversion and retention

EXPERIENCE : 

- 9-12 years of working experience in data analytics, with a marketing team on campaign planning, campaign analytics or business analytics

- Working with a marketing team on campaign planning, campaign analytics or business analytics

- Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modelling, visitor behavior analysis and customer sentiment analysis.

- Experienced in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API- s, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc.).

- Experience of working on R/Python to run statistical analysis.

- Flexibility; able to change priorities quickly and deliver simultaneously across projects of different priorities, pace

- Excellent communication skills and ability to communicate complex ideas simply

- Proven technical knowledge of digital testing technologies and demonstrable passion for its applications to enhance customer experience and drive revenues

- Proven experience of testing, both A/B and MVT using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver