Manager - Customer Retention & Loyalty

Job Description For Customer Retention & Loyalty

Designation:

- Manager, Customer Retention and Loyalty (Reports to Sr. Manager, Customer Retention and Loyalty)

Core Responsibilities:

Person would be responsible

- Identifying the right customer cohorts basis a detailed segmentation exercise

- Planning a business roadmap for effectively targeting and reaching out to these cohorts with an objective of increasing repeat and loyalty

- Understanding the key triggers and barriers that drive repeat and subsequently loyalty

- Develop a series of loyalty driving initiatives that makes company the most desired shopping destinations for the entire customer base

- Periodic and seasonal evaluations of company brand awareness/Health Tracks and incorporating them into action plans for marketing and other functions

- Deliver topline by increasing number repeats and customer life time value

Education :-

MBA from Tier 1, B-School

- Preferred Profiles : Working on loyalty initiatives within Service Sector Industry, Hotels and Tourisms, Offline Retail

- At least 2-3 years of Strong brand marketing experience in driving repeats/loyalty in premier marketing led service organizations

General Expectations from the role:

- Appreciation of technology led businesses and the online marketing domain

- Planning Learnability and adaptability around the new age technology and marketing strategies

Contact Person :-
Vaishali Lohar
8975750021