Manager - Customer Retention - Internet/eCommerce - African Region

- Candidate should be from Internet/Ecommerce industry with minimum 5+ years of experience in costumer retention, acquisition, etc.

- Analyze our extensive customer buying, borrowing, location and app activity datasets to understand trends in customer behaviour to drive engagement strategies, campaigns and special offers.

- Reduce churn rate by analysing customer data, planning and executing CRM campaigns in collaboration with the channel operations teams and implementing an effective user segmentation/clustering strategy.

- Identify audiences and target groups to deliver the most relevant content to engage, retain and maximize customer lifetime value.

- Customer Engagement: Work with the rest of the growth team (User acquisition, Content marketing, Growth marketing) to define a multi-channel communication strategy for all customers and to improve and synchronize the customer journey and satisfaction.

- Plan and execute relevant and highly personalized direct marketing and customer engagement campaigns via push notifications, in-app messages and other relevant channels to improve customer engagement levels and increase company's share of the customer's wallet o A/B Testing and optimizing all campaigns.

- Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, content creation, data etc.