Manager - Customer Relationship Management - Internet/Online

1) Lead the development of the marketing strategy in partnership with Marketing leadership and key executives for the customers and loyalty program and manage the day-to-day execution of the plan.

2) Develop and manage marketing initiatives/offers, communication design and development of success metrics.

3) Partner with Marketing team for analytics and segmentation.

4) Monitor competition and loyalty programs and analyze customer/ market trends on an on-going basis to recommend changes and enhancements.

5) Interface with senior management and collaborate closely with CS to ensure program reaches overall company goals.

6) Track and analyze program performance and effectiveness.

7) Ensure effective and timely resolution for all loyalty program related issues.

8) Provide strategic marketing updates on initiatives to senior leadership on a regular basis.

9) Leverage internal partners to gain an understanding of business analysis reporting, the competitive landscape, and key measures to identify opportunities for growth.

10) Conduct new idea generation activities during the appropriate stage of the process to create new activities.

11) Manage in the budgeting and forecasting of the program in partnership with finance.