Customer Marketing Manager Job Purpose : - Create compelling brand connection with shoppers at the point of purchase. - Activate multiple touch points in stores& on premise so that brand engages & wins with targeted shoppers - Design relevant activations to achieve desired consumer off-takes & to build brand saliency - Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store&on premise. - He/ she need to align resources and drive key impact initiatives to deliver business results effectively. - The Incumbent will impact the overall performance of the business by keeping self & others focused on KPIs, and by holding self & others accountable for results. Key Responsibilities : - Drive brand & category messaging and enhance brand imagery - Analyze external & internal data to devise format wise pack wise promotion strategy - Work in sync with brand teams to create powerful activation platforms - Activate multiple visibility touch points at the point of purchase to engage target shoppers - Evaluate and share execution trackers & ROI analysis for key promotions & activations - Liaise with shopper team to develop generic category planograms for impactful trade visibility - Identify & activate key business drivers that will increase brand availability, stock depth and offtake - Use innovative approaches to increase brand salience amongst target shoppers - Prepare and maintain hygiene across multiple budget pools Promotions, Visibility, Activation & Manpower - Operate within planned budgets and judiciously invest in activities to drive brand growth - Network with peer group FMCG companies, consultants to design and implement brand strategies - Strong Understanding of sales - front line sales experience as Area Sales Manager required - Strong understanding of brands - Data Analytics - strong skills of mining data and using them to drive Customer Marketing strategy. - To navigate different data sources to identify issues/ opportunities and build recommendations for driving business growth and for ensuring strong Commercial acumen

Delhi NCR

Gurgaon/Gurugram

Mumbai

Manager - Customer Marketing - FMCG 

Manager - Customer Marketing - FMCG  ,Job Description for Manager - Customer Marketing - FMCG  in Talent Aisle Pvt. Ltd. in  Delhi NCR Gurgaon/Gurugram Mumbai for (3-5) years of experience. Apply Now!

Job Description for Manager - Customer Marketing - FMCG  in Talent Aisle Pvt. Ltd. in  Delhi NCR Gurgaon/Gurugram Mumbai for (3-5) years of experience. Apply Now!