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18/08 Ankur G Saxena
Manager Recruitment at Hunting Cube

Views:416 Applications:97 Rec. Actions:Recruiter Actions:10

Manager - Customer Insights - Healthcare (3-7 yrs)

Delhi NCR Job Code: 966252

Job Description :


- Person will define key KPIs to track consumer behaviour related to different product categories

- Collaborate with key stakeholders including consumer care, panel, marketing & sales to ensure data validity, consistency & compliance in SFDC.

- Build & maintain reports, dashboards out of consumer data for the consumer care, panel & marketing teams.

- Identify cross-sell & upsell opportunities based on consumer & sales data via market basket, regression or other related techniques.

- Analyse CSAT score to identify key influencing factors and propose actions leading to improvement in CSAT score.

- Analyse consumer data, to segment, target, using cluster analysis in order to drive insights and differentiate based on key identified criteria.

- Propose campaigns based on segmented data leading to creation of high ROI of marketing spend budget.

- Prepare financial business cases for determining feasibility of campaigns w.r.t marketing spend, ROI, breakeven etc.

- Track the campaign conversions and maintain the sales leadership board; communicate with the sales teams to influence and drive campaigns.

- Define targets at territory level and monitor the actual attainment wrt to the defined targets

- Help/Influence business take strategic decisions and play an active role in defining the annual business plan, commercial priorities etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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