Manager - Customer & Digital Marketing - Manufacturing/FMCG

6-10 years of relevant experience in the field of marketing, managing app-based programs, Trade Marketing & BTL activations.

CUSTOMER MARKETING

- Conceptualizing, managing, and maintaining app-based customer/dealer loyalty and reward programs.

- Formulating customer contests based on app/digital/other platforms.

- Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Managing a library of customer success stories/testimonials.

- Driving BTL campaigns including but not limited to sub-dealer meets, and road shows.

- Creating successful customer engagements at events & exhibitions.

- Identifying customers and their current and future needs, monitoring the competition, and adapting strategies accordingly.

DIGITAL MARKETING

- Preparing short-term and long-term digital strategy roadmap by studying market indicators.

- Preparing annual digital marketing budget and plan. Track and report the same on a monthly basis.

- Designing, building, and maintaining our social media presence. Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Ensuring creativity in digital artworks.

- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).

- Identifying trends and insights, and optimizing spend and performance based on the insights.

- Brainstorming new and creative growth strategies through digital marketing.