Manager - Customer & Digital Marketing - Industrial Products Business

- Creating a roadmap to gain share of customer's mind and customer's wallet.

- Conceptualizing, managing and maintaining app based customer/dealer loyalty and reward programs.

- Formulating customer contests based on app/digital/other platforms.

- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Managing a library of customer success stories/testimonials.

- Driving BTL campaigns including but not limited to sub-dealer meets, farmer meets and road shows.

- Creating successful customer engagements at events & exhibitions.

- Identifying customers and their current and future needs, monitoring the competition and adapting strategies accordingly.

- Preparing short-term and long-term digital strategy roadmap by studying market indicators.

- Preparing annual digital marketing budget and plan. Track and report the same on a monthly basis.

- Designing, building and maintaining our social media presence. Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Ensuring creativity in digital artworks.

- Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).

- Managing the output of the STIHL Call Centre

- Identifying trends and insights, and optimizes spend and performance based on the insights.

- Brainstorming new and creative growth strategies through digital marketing.

- Website and mobile app maintenance