Manager - Customer Analytics - KPO

Role and Responsibilities

- Superior understanding of marketing analytics and customer intelligence methods and applications and typical data and systems that are used for such projects in large enterprises

- Conceptualize and develop points of view on our Customer Analytics and Marketing Measurement portfolio of offerings and drive the expansion of the portfolio and assets and collateral needed to complete the set and make deployment seamless

- Experience in handling marketing analytics engagements and projects for large enterprises, preferably in the Technology and Manufacturing vertical

- Deep understanding of typical systems and processes used in Marketing Analytics and data structures that come out of marketing and customer intelligence processes

- Help in developing capability development for the organization in the area of Marketing Analytics

- Knowledge of handling structured and unstructured data

- Advanced Analytics techniques and tools typically used for Marketing Analytics- Marketing Measurement, Marketing ROI estimation, Attribution Modeling, Customer Life Time Value, Market Mix Modelling etc

- Superior visualization and dashboarding capabilities

- People development and nurturing for a 10-12 member team, including career progression guidance, mentoring, performance appraisal and project supervision

- Effective utilization and resource management by monitoring and assessing project resources, relinquish resources or request additional resources as needed

- Mitigate the risks associated with successful project plan completion

- Client/Customer engagement & management

- Assist in developing/coaching individuals technically as well as on soft skills during the project

Qualifications :

- 8+ years of work in Analytics, 5+ in Marketing Analytics, 3+ in the Tech Vertical

- Bachelors/Masters in Economics, Engineering, Mathematics, IT, Statistics and MBA/PGDBM