Manager - Customer Acquisition - Telecom

Prepaid revenue enhancement

Achieving gross and net add targets as per AOP

Launch new product / initiatives / IN features to boost acquisitions and revenue

Monitor ARPU and plan profitability of all new pre paid launches

To identify new segments for prepaid acquisitions and plan and implement the strategy to penetrate the same with leadership position

Increase prepaid acquisitions through Handset bundling and effective tariff structures

Create marketing plan for Open market handsets and schemes to boost prepaid sales

Building common brand and capitalise on multi platform opportunities

- Prepaid churn and CLM

Increase prepaid usage, retention by running campaigns to stimulate usage

Focussed segmented approach to derive revenues and competitive products

Strategise different programs to reduce prepaid churn and inactive base

- Product communication

Smooth and streamlined deployment of new product intiatives at all customer touch points and communication elements like product brief, product training to appropriate channel

Reducing customer churn across segments to increase intention to stay

Take decision on life cycle view of customer