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Manager - CRM Marketing/Marketing Automation - eRetail/OTA/Insurance/eCommerce/SAP Hybris
Gurgaon/GurugramIndustry - Travel and Tourism
Skills - SAP Hybris, Marketo, Sales Force, Eloqua, automation
Job Type - Permanent
Job Description - The position will be responsible for overseeing and implementing the marketing automation campaigns across assigned countries. The Manager - CRM Marketing would be required to define and execute campaigns that help the business to build, grow and convert customer relationships through automated marketing campaigns, lead nurturing based on lead scoring at different stages of customer lifecycle via the right messaging.
Client Details
Our Client is one of the global leaders in the education space.
Description
Reporting to the Head-Automation, you will be responsible for:
- Establishing a range of automated marketing campaigns based on various work flows
- Segmenting audiences and optimising campaigns to increase effectiveness
- Carrying out A/B testing on automated marketing campaigns to maximise results
- Ensure all platforms within the business communicate with each other
- Implementing lead scoring practices to enable higher conversions from quality leads
- Working collaboratively with different functions to ensure effectiveness of automated campaigns
Profile
- Min 5 yrs of relevant experience
- Worked in e-retail, OTA, insurance, e-com
- Relevant CRM marketing experience
- Managerial experience is a must
- Tools such as SAP Hybris, Marketo, Sales Force, Eloqua
Job Offer
Apart from the attractive remuneration, you have the opportunity to get associated with the global brand.
Page Group India is acting as an Employment Agency in relation to this vacancy.
Contact - Vikas Sharma -
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