Manager - Corporate Communication - NBFC

Brand Management :

- Design brand identity and develop brand positioning strategy. 

- Build brand communication in co-ordination with Digital, Advertising and PR agency in conjunction with business requirements and marketing trends. 

- Rigorously explore Real Estate and Entertainment industries marketing trends. 

- Establish and execute marketing objectives and strategy relating to customer segmentation, market penetration, competitive analysis, market share analysis and channel strategies. 

- Co-create alliances and create value-additions for the customers simultaneously analysing their needs & demands. 

- Carry out PR campaigns for new launches, achievements, corporate news, CSR activities, etc. Ensure maximum brand visibility and capture optimum market shares through BTL activities event management, focus group meet, exhibitions/trade shows, etc. 

- Media planning to maximize reach and ensure optimum delivery. Market research to ascertain category awareness, brand share, purchase behaviour, media consumption, brand recall. 

Website management - All the business verticals. 

Digital Marketing : 

- Performed analysis on websites utilizing Google Analytics to improve traffic. 

- Developed, tracked and improved landing pages thereby creating aggressive Digital Marketing Campaigns. Gathered metrics on campaign and collateral material for search optimization. 

- Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including Email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience. Led execution of strategic planning - facilitated strategic planning process to clearly articulate companys vision, mission, value proposition, brand architecture and positioning