Manager - Content Writer - Retail/Online

- Lead and manage the team of in-house copywriters and the copywriting agencies.

- Imbibe and implement the copywriting guidelines created for all our brands.

- Co-ordinate and manage daily allocations and priority product queues between the team and the agency.

- Conduct quality checks for the copies written by the team, create and share daily error reports with the management and provide feedback to the writers.

- Reduce and maintain the copywriting error rate below 2%.

- Train and implement any new changes made to the guidelines.

- Research and enhance product types, styles of copy, benchmarks, and standards for our product copy along with incorporating SEO effective measures.

- Manage day-to-day activities of the team and provide updates.

Role Specification:

- Blended experience in copywriting and managing a team.

- Proven work experience as a Senior Copywriter, Product Copywriter, or similar role.

- Portfolio of published work.

- Excellent writing and editing skills, with a keen eye for detail.

- Previous experience in leading and managing a team of copywriters.

- Effective team management capabilities.

- Hands-on experience with Content Management Systems.

- An ability to write creative copy for product descriptions.

- Solid time-management skills.

- SEO knowledge is mandatory.