Manager - Content Strategy

- 5+ years of experience in content production and strategy

- Should be hands on & should be able to manage teams at the same time

- Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build -SOPs, structure around it all to prepare for scale

- Strong creative/design skills with high attention to detail

- Build a short-term & long-term Content strategy for Navi

- Conceptualise content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.

- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content

- Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.

- Analyse data in decision making for content design and market rollout, Track and calculate content ROI

- Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers

- Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas