Manager - Content Marketing - SaaS

Responsibilities:

- Develop and execute a comprehensive content strategy aligned with our brand and business goals, focusing on driving organic traffic to the website during the zero to one phase

- Create and manage an editorial calendar, ensuring timely delivery of high-quality content across various platforms and channels

- Collaborate with cross-functional teams, including product management, marketing, and design, to understand target audience, product features, and market trends

- Create engaging and informative content such as blog posts, whitepapers, case studies, ebooks, infographics, social media content

- Optimize content for SEO, including keyword research, on-page optimization, and link building strategies

- Monitor and analyze content performance using analytics tools, making data-driven decisions to improve content strategy and drive website traffic

- Stay up-to-date with industry trends, competitor activities, emerging technologies, and content marketing best practices, and incorporate them into the overall strategy

Requirements:

- Bachelor's or Master's degree in marketing, communications, journalism, or a related field

- 6+ years of experience in content marketing, majorly within the SaaS industry preferably in AI, SalesTech

- Proven track record of building and executing successful content strategies from scratch in the 0-1 phase of a SaaS company

- Strong understanding of SEO principles and experience optimizing content for organic search.

- Excellent writing and editing skills, with the ability to create compelling, informative, and error-free content

- Proficiency with content management systems (CMS), basic HTML, and other tools such as Google Analytics, HubSpot, Semrush, MixPanel