Manager - Content Marketing - SaaS

- We are hiring for Content Marketing Manager for leading SaaS company based in Chennai,

Content Marketing Manager :

Responsibilities :

- Build and implement a robust content marketing strategy that aligns with our brand identity, business goals, and target audience

- Create, edit, and manage a diverse range of content, web content, blog posts, newsletters, LinkedIn posts, social media updates, ebooks, case studies, white papers, webinars, etc.

- Collaborate with cross-functional teams, including product, sales, customer success, and other marketing teams, to produce relevant and high-quality content that addresses our audience's needs and pain points

- Establish and maintain a content calendar to ensure a consistent and timely publication of content across all channels

- Monitor and analyze content performance using relevant KPIs and tools, adjusting strategies as needed to optimize engagement and customer acquisition

- Stay current on industry trends, best practices, and competitor strategies to continuously refine our content marketing approach

- Oversee content distribution across various channels, including social media, email marketing, and our company website.

Requirements :

- 3 to 4 years of content marketing experience and 2 years in SAAS industry

- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy

- Proven track record of developing and executing successful content marketing campaigns that drive engagement, leads, and conversions

- Strong project management and organizational skills, with the ability to prioritize tasks and meet tight deadlines

- Proficient in using content management systems (CMS), SEO tools, and analytics platforms (e. g., Google Analytics)

- Excellent interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders