Manager - Content Marketing - IT

Job Description

We are looking for extremely talented individuals with hands on experience in leading content strategy, designing content calendar, creating content for a Software Product Company. The Content Manager will be responsible for developing the voice for all aspects of the organization's online presence.

Roles and Responsibility,

- Proficient in content writing, corporate communications, social media marketing.

- Creating marketing collateral, including white papers, case studies, info graphics, newsletters, brochures, email campaigns, etc. for marketing communication

- Responsible for creating the content layout, content format, and most important of all, the content is search engine friendly for all the landing pages for all the portals.

- Work closely with key online marketing team members, designers and developers to launch new and improved content and to assess any technical challenges in displaying the content.

- Create and maintain blog calendar for creating thought leadership.

- Recruit and co-ordinate freelancers, writers to ensure adherence to blog calendar and quality.

- Editing and proof reading every content piece created by the writers, making sure the content is informative, interactive and grammatical errors.

- Layout web friendly content for sites, landing pages with an eye toward SEO

- Planning and executing all the social media campaigns in various social media websites like: Face book, Twitter, Pinterest, Blogs, LinkedIn and Google Plus.

- Contributing to company, domain and industry blogs and managing e-communications.

- Developing and integrating content marketing strategies.

- Keeping up to date with current digital trends.

- Should work with technology and sales teams to develop content

- Should be comfortable with analytics and use them to improve current performance

- Training and mentoring the writers how to interact and generate traffic in different social media websites through informative content.

- Creates and distributes company news proactively, via releases, advisories, individual pitches, etc.

Salary offered: 10 - 15 LPA