Manager - Content Marketing - FMCG/Healthcare

Responsibilities

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce high quality content

- Develop editorial calendar, delegate tasks and ensure deadlines are met

- Deliver engaging content on a regular basis and inspire team members

- Edit, proofread and improve content

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

- Receive customer feedback and generate ideas to increase customer engagement