Content Marketing Manager, Leading fintech - digital Lender
About the Role :
- The Content Marketing Manager will work with the Product Marketing Team. S/he will own and lead the development of all events - podcasts, webinars, trade shows - for the key products for Pinnacle.
If this is you and you are looking for a great bunch of people to partner with on your next journey, then let's talk.
Responsibilities :
- Own the content strategy and roadmap for all events and platforms and marketing efforts
- Define a framework and manage the conceptualization, plan, and execution of all events, seminars, and trade shows for the different product lines in collaboration with stakeholders
- Planning, scheduling, and timely execution of content calendar
- Create both long and short-form content for the events
- Ensure all content is on-brand and consistent in terms of style, tone of voice, and quality
- Manage a network of agencies and freelancers to produce content across all channels - videos, blog, website, and more.
- Manage the content for internal communication
- Execute content creation for marketing programs, SEO, brand campaigns, and email marketing
- Customer testimonial scouting and procuring social proof
Key Competencies :
Functional Competencies :
- 3-4 years of Content Creation and Editing experience with B2B/SaaS or fintech firms
- Experience with working with agencies/freelancers and in-house designers
- Exceptional business writing skills and a strong grasp of grammar and style
- Can visualize as well as convey a message into relevant and interesting content.
- Creative writing skills desired.
- Have experience in both long-form and short-form content
Behavioral Competencies :
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Strong collaborator and self-starter Highly ambitious and driven
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