Position Description: Position Title: Manager - Consumer Marketing Insights (CMI) Function :Consumer Marketing Insights Stakeholders Internal : Marketing, R&amp;D, Sales functions External : Research agencies and related vendors Direct reports : 3-4 Location: Head Office, Bengaluru Job purpose : This position is responsible for the management of quantitative and qualitative consumer research, driving the company's growth plans and strategic initiatives. This position partners with and influences internal customers including Marketing, Product Development, and Sales, to guide and inspire decisions through the use of consumer insights. He/She ensures consumer insights are shared and made accessible to the Leadership and broader company. Key Job Responsibilities - Consumer Insights : - Partner cross-functionally to advise and inspire strategies and decisions that will strengthen the brand and grow the business - Own and maintain relationships with key external vendors to develop research objectives - Manage the development of annual forward-looking insight plans with key business partners - Communicate key findings and insights and present actionable recommendations to internal partners and Leadership to influence decision-making - Identify consumer macro trends and foresight based on a combination of secondary research sources and experts - Oversee the development and management of multiple consumer research projects Market Research : Quantitative and Qualitative analysis - Ensure robustness of market research initiatives to accurately predict market and consumer behaviour/ trends within the stipulated budget in order to increase the brand market share, brand health and overall sales for each category. - Manage the design of quantitative and qualitative analysis and reporting - Provide intelligence and insights on the FMCG Industry and the Competitive Marketplace as it relates to growth, market share, social sentiment, and marketing and promotional activity Marketing, Category and Brand insights : - Maintain understanding of target segments and provide context and opportunity via research to support the understanding of behavioural-related customer segmentations - Guide and inspire marketing decisions through customer understanding and insights - Identify and thoroughly understand key customer-related dynamics of product categories and brands. Team Management and Development: - Manage and influence direct reports, to achieve goals in accordance with Company policies and practices - Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area - Promote an effective work environment by developing a common vision, setting clear objectives, recognizing outstanding performance and maintaining open communications - Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans Education Qualification MBA - Marketing (preferably from Tier I/II Institute)

Bangalore

Manager - Consumer Marketing Insights - FMCG 

Manager - Consumer Marketing Insights - FMCG  ,Job Description for Manager - Consumer Marketing Insights - FMCG  in Spectrum Talent Management in  Bangalore for (13-20) years of experience. Apply Now!

Job Description for Manager - Consumer Marketing Insights - FMCG  in Spectrum Talent Management in  Bangalore for (13-20) years of experience. Apply Now!