Manager - Consumer Marketing - Consumer Analytics

- Managing the activation program for new & existing clients

- Conceptualizing & running Consumer programs to engage the millennial & generation Z consumers

- Supporting the sales team using consumer analytics

- Data analysis (Consumer Data) - industry progression, business progression , Power BI, Excel

- Identifying and driving consumer marketing partnerships to enhance the value proposition

- Conducting, analyzing , and interpreting consumer , competitor , and market intelligence across the marketing spectrum on customer segmentations and product categories

The person will be responsible for Marketing of various services offered by the brand. He/ She will also work on the positioning, consumer value proposition & activation for the brand.

- He/ She will create and execute brand communication campaigns, build & strengthen the brand's equity over a period of time and drive awareness & purchase intent for the brand.

- He/ She will also develop marketing campaigns to deliver on business objectives and work collaboratively with diversified teams to create & manage integrated marketing strategies. The person will also be responsible for organic growth campaigns and consumer loyalty programs as well as long - term strategic initiatives.

- The role manager will identify and drive consumer partnerships to enhance the consumer value proposition

- The various activities will lead the person to liaise effectively wit h multiple stakeholders (internal & external)

- The person is expected to be close to the market , understand the needs of the Customer and design innovative plans to meet those expectations of clients, affiliates and consumers.

- Deliver on the objectives laid out basis the consumer marketing strategy

- Research on consumer behavior & pattern of spending

- Drive Influencer marketing initiatives

- Drive strong brand cognizance through content aligned for diverse consumer groups

- Curate partnerships with aligned channel partners & offerings to the consumers to aid revenue / engagement

- MBA in Marketing from a good business school

- The person should have at least 3 - 5 years' experience in Marketing, which includes brand management

- Experience in the B2B service industry in a marketing role would be an added advantage

- The person should be able to conceptualise solutions for the different segment needs that exist in the market

- Excellent analytical skills (Power BI skills will be an add on)

- The person should have good interpersonal skills and should be able to work with cross functional teams

- He/ she should have strong understanding of Digital Marketing

- Excellent communication and presentation skills

- Proficient in MS office and dealing with communication agencies

- Proficient in Digital & social media