Manager - Consumer Insights - FMCG

A leading FCMG is looking for Consumer Insights Manager - FMCG

Key Deliverables :

- An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)

- Significant experience in Customized Quant research (Proposition/Mix development)

- Mastery of Tracks (Equity / Purchase / Offtake)

- Should have sound knowledge of standard research processes & practices in India

- Sound knowledge of statistics

Key Responsibility :

A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,

B. Mix validation & Optimization

C. Pricing & Post-launch assessments

D. Own process from brief to insight delivery including brief refinement & issues

E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

F. Own Input & Output quality including stakeholder presentation