Manager - Consumer Insights - Automotive Industry

Roles & Responsibilities :

Manage the entire gamut of research requirements for both the Personal and Commercial range of products. These include annual brand tracks, product pre-launch clinics, post launch product studies, advertising forced exposure tests, customer satisfaction studies, Acceptor Rejector / Lost sales research etc. Develop a rich data bank of consumer insights for both Personal & Commercial segments.

Job Profile :

- Prepare research briefs in consultation with brand managers

- Recommend the appropriate agency partner for research projects based on relevant experience and cost efficiencies

- Understand research requirements & propose the optimum research methodology in consultation with the research agency

- Recommend action plans for the brand post completion of the research along with the brand manager

- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.

- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands

- Participate in & guide consumer insighting activities within the brand team

- Conduct learning sessions on research within the brand team

- Manage relationships with external agency partners

- Knowledge of conducting Auto clinics on new products under development

Functional Skills :

- Excellent knowledge of both Quantitative & Qualitative research techniques

- Analytical bend of mind

Business focus :

- Good knowledge of automotive industry will be a Big Plus

- Strong negotiation skills

Planning Skills :

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation