Manager - Channel Sales - FMCG

Senior manager- Channel sales with a leading FMCG, Kolkata

- Responsible for the secondary sale in the state / territory.

- Develop and maintain the sales and marketing business plan.

- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.

- Should be able to counter extreme environmental challenges to business

- Regularly conduct retail outlet audits to study market share movements and track market share.

- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.

- Work with the team to correct market working discipline, daily targets vs achievement tracking.

- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.

- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.

- Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.

- Plan & execute consumer centric activities in the state - focus on generating trials and increase penetration.