Manager - Channel Marketing - Insurance

Role :

- Handle Marketing and communication activities for the Distribution Partners

- Enhance brand affinity among channel partner's customers and employees

- Design & implement brand level projects across mediums for both partners & customers

Duties and Responsibilities :

- Increase the SOV of the brand among Partner's employees and customers.

- Designing of Education & Enablement tools to ensure ease of selling

- Ensure 360 degree Product launch and product drive for internal and external stakeholders

- Conceptualize & design online/offline customer campaigns for business generation.

- Extending Brand Campaigns to channels to ensure better reach and enhanced Brand scores

- Innovation and Experiential led BTL campaigns with focus on reach and performance

- Creative and communication designing in line with the campaign thought and objective

- Work in close coordination with the internal Key Account Teams and the Channel Partner to design and execute the Marketing Plan, which will enable the achievement of overall business objective.

- Ensure Compliance to brand and regulatory guidelines, Budget management

- Design and execute innovative and effective programs/project for efficient channel marketing management with measurable results