Manager - Channel Marketing - FMCD/Tech Durables

Our client is a an upcoming player in the FMCD space.

Role & Responsibilities -

- Evaluating and enhancing the existing channel marketing strategies.

- Developing new channel marketing strategies and implementing marketing plans.

- Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.

- Analysing market data, trends, consumer preferences, and competitor behaviour to optimize marketing strategies.

- Determining which platforms to advertise on and adapting campaigns accordingly.

- Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.

- Deploying channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.

- Overseeing the marketing team and documenting processes.

- Managing all marketing campaign communications and establishing strong partner networks.

- Keeping track of and implementing the latest marketing technologies and techniques.

Critical Requirements:

- Full time MBA in Marketing would be a preferred.

- 3-7 years of experience preferably in the Consumer Tech Durables

- Excellent communication skills dealing with multiple stakeholders.