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Manager - Category Marketing - Reseller Platform (1-3 yrs)

Bangalore Job Code: 666291

About the company

The company is a Y Combinator S16 and series C funded startup. It is India's Largest Reseller Platform, poised to be the next big e-commerce distribution channel. The company provides an online platform, as well as sourcing, logistics and payments tools, to help- social sellers- launch, build and promote online businesses using WhatsApp, Facebook, and other social media channels. The company has enabled 10,00,000+ social sellers in 500+towns across India to start and grow their businesses with zero capital cost. Together, the small businesses on the company's platform reach to over four million consumers and have sold over 10,00,000 products.

Roles and Responsibilities

- Assist employers with analyzing, advertising campaigns and monitoring brand quality

- Oversee, implement and manage weekly and seasonal editorial calendar ensuring issue content is on brand, balanced and in keeping with broader seasonal message and objectives

- Monitor the reactions of customers and retail outlets to new products and brand initiatives

- Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth

- Build, track, and monitor category-specific marketing performance, manage campaigns track to specific forecast and budget

- Managing the marketing distribution through proper inventory channels and relationships also provide event support and customer service

- Investigating the implementation of the joint initiatives into the marketing plan

- Assisting with all the social media activities Lead Fashion events - identify and build properties and events that benefit the Meesho Fashion brand and business, develop marketing and business objectives for the events, build the marketing strategy, drive the events to completion by partnering with stakeholders

Apply if

- You have an engineering/management degree from a premium college

- You have 1 - 3 years of category marketing or sales ops experience preferably in generating demands through marketing strategies

- You want to learn, innovate, take initiative and think beyond conventional dogma

- You have a strong analytical aptitude and ability to work in a flat organization

- You are good at multitasking, critical thinking, and comfortable in tactical execution

- You have a proven track record of finding innovative solutions to business problems

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