Manager - Category Management - Go to Market - FMCG

Candidates must have Experience in Category Management in FMCG, Platform based Technology Start Ups and Management Consulting.

- Define the Go-To-Market (GTM) strategy & segment marketing road map

- Define & develop Customer Acquisition programs

- Develop the Customer Value preposition including customer experience management

- Identify opportunities for new customer acquisition by expanding the base

- Analyze market shares across product offerings and derive strategies for achieving market leadership. Acquire high value customers

- Ensure customer delight and seamless customer experience across all touch points

- Align and brief the integrated Communicative teams to ensure that all ATL & BTL communication is in line with segment positioning & market strategy

- Efficiency & Optimization of marketing budget.