Manager - Campaign Planning & Management - Marketing Automation

Roles and Responsibility :

- Assist in the management of marketing automation project intake: including multiple division's journey/nurture programs, triggered/drip email programs, targeted emails/invitations, lead generation programs, as well as our customer acquisition and retention efforts

- Advise and guide divisional marketing requestors of best practices with regard to marketing automation capabilities, testing and projected results, especially as it pertains to submitting their project

- Serve as Subject Matter expert on marketing automation best practices including database management, targeting/segmenting, email deliverability, campaign automation/flow and data integrity

- Build and maintain marketing automation request forms and ensure smooth hand-off between divisional project requester and marketing automation team

- Troubleshoot any issues pertaining to marketing automation request, communicating with both the requester and marketing automation team to identify resolution and path forward to project completion

- Serve as quality assurance to ensure brand compliance across email and landing page assets as well as campaign/journey management

- Follow marketing automation processes including workflow documentation and QA testing to improve efficiency and reduce risk of human error

- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

Qualifications :

- 3+ years project management experience with a minimum of 1 year experience managing marketing projects

- Previous familiarity with Salesforce Marketing Cloud, however familiarity with other solutions such as Marketo, Eloqua, HubSpot or Salesforce Pardot acceptable

- Previous familiarity/direct experience using a CRM system (e.g. Salesforce)

- Excellent project management and communication skills: written, verbal, presentation

- Bachelor's Degree required or equivalent combination of experience and education

- Proven ability to work in a collaborative environment with colleagues up and down the organization as well as being a motivated, self-starter

- Candidate must thrive in a fast paced, iterative, deadline driven environment