Manager - Campaign Analytics - Life Insurance

Campaign Analytics Manager - Life Insurance

Job Role :

- Drive insight driven customer engagement to deliver business through application of analytics /analytical Martech platforms

- Data mine the business portfolio and arrive a data driven strategy for business objectives

- Design an analytical customer engagement strategy (campaigns) through available analytical platforms

- Achieve campaign business targets through direct-to-customer campaigns & channel campaigns

- Engage with Analytics to form differential strategies basis type of industry & nature of entity

- Design the implementation docket and release to all stakeholders for implementation of customer engagement/upsell/X-sell initiatives

- Measure periodic interim and end campaign KPI performance and alter strategy to improve the effectiveness

- Meet/exceed business objectives through design of experiments (DOE- s)

- Interact with data scientists for building analytical solutions towards objective of analytical business delivery. Interact with internal and external technology stakeholders for analytical business delivery.

- Strong communication skills for effective interaction with business stakeholders

Job Requirement :

- MBA is desired with flair for business and analytics

- Be a critical thinker with strong problem-solving skills.

- Candidate must have excellent organizational skills, be level-headed, have good interpersonal skills

- Numerical skills - You will need to acquire data and use it to target selected groups, as well as analyses the success or otherwise of campaigns.

- Individuals with competency in data and analytics with strong business drive

- Highly logical individuals with appreciation of emerging analytical and marketing technologies

- Strong communication skills to effective interaction with business stakeholders

- Advanced presentation and write-up skills

Experience : 3- 6 years

Location : Mumbai