Manager - Business Intelligence Unit - Growth & Cross Sell - BFSI

Role Overview:

- To help uncover insights that will drive digital strategy and optimize marketing and customer experience.

- Create custom analytics and insights focused on defining, understanding and effectively measuring the value of digital and non-digital initiatives.

- Through world-class innovation and analytics, create segmentations; develop new KPIs, models, and strategic analytics to solve key business problems.

Responsibilities:

- Work cross-functionally with sales, retail, account management, creative, strategy, tech, database, and project management teams to identify growth opportunities

- Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact.

- Managing and working on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately and that these KPI's ladder back up to business objectives.

- Generate insights from a variety of digital marketing initiatives

- Accessing, analysing & managing digital marketing data to create customized reports and dashboards.

- Analysing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects.

Requirements:

- Looking for professionals with experience in digital and customer analytics, growth and cross sell experience

- Exposure to new technologies, start up, Fintech companies

- Analytics Tools - R, SAS, Python, SQL, Power-BI, SPSS & MS Excel