Manager - Brands/Trade Marketing - FMCG

Brands+Trade Marketing Manager - FMCG

Job Responsibilities :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term

- Translating brand strategy into the brand plan and go-to-market strategy

- Planning and execution of communications and media actions across offline, online, and social media

- Participating in product development, pricing, and supporting new product launches

- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders

- Planning & execution of Trade marketing promotions/programs for the entire brand portfolio across channels/regions:

- Build a calendar for each activity on the basis of building blocks.

- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales teams (GMs/RSMs)

- Tracking and monitoring of the same through a proper tracking mechanism

- Planning and execution of occasion/festival/event-based promos/programs

- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.