Manager - Brands & Strategy - FMCG

Department: Marketing

- The position will be responsible for planning the complete product mix, promotion’s and right placement of the product category handled, with the objective to enhance Brand positioning and improving profitability.

- Managing existing Product Line

- Planing future product lines based on Profit Margins, Guesstimate forecasts, consumer research and Demand - Gap Analysis.

- Planing promotions, designing POS

- Getting Market / Product feedback for restructuring/reinforcing the product assortment

- Preparing Product Charters - A complete Product / SKU Chart for the semester.

- Crafting and thorough Implementation of the marketing strategy w.r.t. Distribution and placement of products in existing markets.

- Monthly SKU Rationalization to maintain the profitable SKUs and eliminate the slow movers.

- Inventory Management to reduce excess stocks and liquidate slow moving Inventory with dealer schemes / incentives.

- Working on PCM sheet. (Product Contribution Margin)

Immediate Closure

From: FMCG, Consumer Durable, Consumer Electronic, Lifestyle Brands and Lubricants

Narayan Iyer
98191 47645
PAN India Recruiters
Mumbai