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Narayan Iyer

Business Head at PAN India Recruiters

Last Login: 22 May 2024

Job Views:  
961
Applications:  278
Recruiter Actions:  11

Job Code

1282390

Manager - Brands - Building Material/Sanitaryware Industry

6 - 8 Years.Gurgaon/Gurugram
Posted 10 months ago
Posted 10 months ago

About the client:


- Company Name: xyzasd


- Industries: BPO / ITES, IT Services & Consulting, Engineering & Construction


- Company Type: Forbes Global 2000


- Funding Stage: Seed Stage


- Headquarter Location: Bangalore


- Nature of Offering: Product & Services


- Founding Year: 2021


- No of Employees: 201-500


BRAND STRATEGY & EXECUTION :-

- Strategizing, defining and driving the Brand roadmap (offline and Digital) for the brands across India.

- Market initiatives across all target segments and touch-points, including Digital, POS, ATL/Mass media with the motive to achieve the brand's sales in India

- Understand the market through Market Insights, researches and cross functional coordination to formulate relevant Brand Strategy and communications for the product categories.

- To plan and execute the BTL initiatives as and when required

AGENCY & MEDIA COMMUNICATON :-

- Work with media agency in strategizing the most ideal media plan for the brand across all platforms.

- Managing external agencies for advertising, digital, media, BTL asset designing and creation and deployment.

- Content marketing strategy across all social channels, lead SEO and SEM initiatives.

- Lead the digital marketing journey for brand across all channels effectively and in alignment with the overall strategy

MARKET PRESENCE & CAMPAIGNS :

- Responsible for conceptualizing and executing market-relevant campaigns in both online and offline modes aimed at relevant audience.

- Lead and develop all market research initiatives including qualitative and quantitative studies that may be required to answer business problems

- Build a clear understanding of Industry to evaluate the right formula for the Brand and establish Brand as most sought after brand in the super premium category

- To have key focus on the NPD segment for the assigned category in order to meet the category targets

- To consistently be in alignment with product team to ensure the communication creates a brand pull in the market.

Candidate Requirement :

MBA - Full Time

Only Local Delhi / NCR candidates preferred

From - Sanitary ware / Bath fittings / Building Material Industry - Only apply

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Posted By

user_img

Narayan Iyer

Business Head at PAN India Recruiters

Last Login: 22 May 2024

Job Views:  
961
Applications:  278
Recruiter Actions:  11

Job Code

1282390

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